harvey nichols: jizz in your pants?

I have an exam tomorrow but I must post this: the Harvey Nichols Summer Sale ads.

How bad are these ads? I get it if it's a guy, he's so excited that he jizzes in his pants. Haha (marginally). But what about the girls? So excited that they pee in their panties?

Bad, bad, bad. Or is it just me who doesn't have a sense of humour? (It must be the former.)

Source: Ads of the World